Phocuswright Europe: Three things we learned in Amsterdam last week

Phocuswright Europe: Three things we learned in Amsterdam last week The activities sector is flourishing, with players large and small taking steps to better explore its potential. And, we know from previous research that travelers rank activities and experiences at the top of choosing their travel destinations. Source: Hotel Marketing Phocuswright Europe: Three things we learned in Amsterdam last week

How Google’s organic search results have become ineffective for hotels

How Google’s organic search results have become ineffective for hotels A former tourism student from the University of Iceland and an IT administrator in the Spanish island of Tenerife, analyzed SERPS on Google to see to what extent hotel brands in the region were featuring in organic search on Google. The answer: very little. Source: Hotel Marketing How Google’s organic search results have become ineffective for hotels