Growth in online travel is slowing in Europe, posing a challenge for major OTAs Europe is a mature market, especially in the UK, in Germany, in Scandinavia. Growth in online travel has plateaued, which calls for more targeting of market share. Source: Hotel Marketing Growth in online travel is slowing in Europe, posing a challenge for major OTAs
Air France partners with Booking.com The Air France Group has signed a partnership agreement with Booking.com to offer customers the ability to book flights and accommodation at the same time through an integration. Source: Hotel Marketing Air France partners with Booking.com
Tourism and the digital transformation How can new technologies including big data, artificial intelligence and digital platforms be harnessed to boost growth and improve the customer experience? Source: Hotel Marketing Tourism and the digital transformation
How Expedia treated loyal customers Using Expedia, one of the world’s largest online travel agencies, is convenient. But you can also face challenges when dealing with such a large company. Source: Hotel Marketing How Expedia treated loyal customers