Curating customers biggest challenge in luxury hospitality Hotels today must carefully create a strong point of view designed to attract “the right crowd,” that is, a specific clientele that will feel in harmony with the hotel’s perspective and consequently comfortable with other like-minded guests. Source: Hotel Marketing Curating customers biggest challenge in luxury hospitality
Hotels deal with influx of influencers Hotels are getting irritated with the onslaught of messages from self-proclaimed social media influencers trying to get free hotel stays in exchange for a few Instagram posts. Source: Hotel Marketing Hotels deal with influx of influencers
Marketers struggle to track audiences after Facebook and Google scale back data for GDPR Google’s and Facebook’s preparations for the General Data Protection Regulation have caused a headache for marketers that relied on the platforms for ad targeting. Source: Hotel Marketing Marketers struggle to track audiences after Facebook and Google scale back data for GDPR
Amazon, Facebook and the future of travel tech booking OAG, the airline data behemoth, released a new study on the future of travel booking and the potential entry of outside tech leaders and new booking technologies into the travel market. Source: Hotel Marketing Amazon, Facebook and the future of travel tech booking