Why rules-based revenue management systems no longer rule While a rules-based system worked adequately in the past, when hotels were dealing with limited data, these approaches poorly leverage the abundance of data that is now available. Source: Hotel Marketing Why rules-based revenue management systems no longer rule
Google Assistant to call restaurants and make reservations for you Google just showed a crazy (and terrifying) new feature for the Google Assistant at its I/O developer conference: The Assistant will soon be able make calls for you to make a table reservation at a restaurant that doesn’t take online bookings. Source: Hotel Marketing Google Assistant to call restaurants and make reservations for you
Why TripAdvisor Sponsored Placement ads must come with live rates For the unsuspecting travel consumer the new ad format will likely capture attention and drive more bookings. For the careless hotel it could result in more OTA bookings off its own marketing efforts. Source: Hotel Marketing Why TripAdvisor Sponsored Placement ads must come with live rates
Restaurant reservations: The direct booking war While third-party reservation services have taken center stage in the restaurant industry, it’s now time for restaurants to follow in the travel industry’s footsteps and start thinking strategically about how they can build direct relationships with their guests. Source: Hotel Marketing Restaurant reservations: The direct booking war