Quality of life ‘critical’ to business traveler satisfaction

Quality of life ‘critical’ to business traveler satisfaction According to new research, business travellers are increasingly demanding to control their own travel experiences, with travel managers seeing the importance of balancing policy with quality of life and autonomy on the road. Source: Hotel Marketing Quality of life ‘critical’ to business traveler satisfaction

Exploring niche markets in hospitality: Seizing untapped opportunities

Exploring niche markets in hospitality: Seizing untapped opportunities The hotel industry is already struggling to attract, convert, and retain customers. Without major investment in marketing, convincing customers to switch from paid channels to the hotels’ own channels is simply a mission impossible. Source: Hotel Marketing Exploring niche markets in hospitality: Seizing untapped opportunities