TripAdvisor grows, as does its influence on hotel bookings

TripAdvisor grows, as does its influence on hotel bookings While the future and scale of TripAdvisor’s long-term profitability and market positioning remain a talking point in the investment community, there is no question of its effect on the travel industry as a whole: TripAdvisor’s share of traffic in the travel industry has grown 26% in the last three years. Source: Hotel Marketing TripAdvisor grows, as does its influence on hotel bookings

Booking.com research exposes surprising gap between travel ambitions and reality

Booking.com research exposes surprising gap between travel ambitions and reality Technology has transformed travel, shrinking the world with thousands of destinations only a click away. However, new research reveals a significant two thirds of today’s travelers don’t believe they are making the most of their travel opportunities. Source: Hotel Marketing Booking.com research exposes surprising gap between travel ambitions and reality