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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Direct hotel bookings come at a cost, too

Direct hotel bookings come at a cost, too For many independent hotels without the clout of larger brands there is this “magical vision” that steering clients to book direct will be a more cost-effective strategy. While it may make sense on paper, it becomes a different story in reality. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why the European Commission’s fine on Google matters to hotels

Why the European Commission’s fine on Google matters to hotels Based on the latest ruling, Google has reasons to worry about its Hotel Ads offering, which by its own admission is a huge moneymaker in Europe. Source: Hotel Marketing Why the European Commission’s fine on Google matters to hotels

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The Trump effect on inbound U.S. travel has not materialized

The Trump effect on inbound U.S. travel has not materialized International travel to the U.S increased 5.2 percent year over year in May as business travel growth “rallied” during the month, according to the U.S. Travel Association’s Travel Trends Index. Source: Hotel Marketing The Trump effect on inbound U.S. travel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotels need to rival AirBnB, not be in denial, says Ian Schrager

Hotels need to rival AirBnB, not be in denial, says Ian Schrager Ian Schrager says that hotels need to think bigger if the industry is going to compete with AirBnB. The famed New York hotelier made his comments as he launched a new, Airbnb like concept hotel, Public, in New […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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