How targeted hotel ‘Weekend Getaway’ placements out-performed search ads

How targeted hotel ‘Weekend Getaway’ placements out-performed search ads The national ad assignment from a “major global hotel chain” that wanted to attract guests for weekend getaways seemed tailor-made for search ads, but an alliance with online/offline attribution specialist Placed and its network of popular publishers proved to be more […]

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IHG to centrally negotiate OTA deals in bid to drive direct revenues

IHG to centrally negotiate OTA deals in bid to drive direct revenues An integrated commercial and technology organisation aims to improve efficiency by removing duplication across functions. B2B sales, booking channels and revenue management will be integrated with technology “to maximise revenue delivery”. Source: Hotel Marketing IHG to centrally negotiate […]

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