Snapshot of online behaviour impacting the travel sector in Europe According to ComScore’s 2018 EU Travel Report, mobile minutes represent one-fifth to one-third of travel-related minutes, yet reaching mass-market appeal with mobile apps is proving to be a challenge. Source: Hotel Marketing Snapshot of online behaviour impacting the travel sector in Europe
Google Assistant becomes virtual travel companion Google has rolled out a new feature in which flight, hotel and car rental bookings are now part of Google Assistant‘s settings. Source: Hotel Marketing Google Assistant becomes virtual travel companion
Hotelbeds boasts expanded ancillary bank The company is also reshaping its hotel extras brand, which provides in-destination and in-origin distribution of ancillary products to hospitality industry partners. Source: Hotel Marketing Hotelbeds boasts expanded ancillary bank
Hotels must simplify booking experience Many hotel booking-engines upsell ancillary products during the booking process, which can often lead to cart abandonment. It may be better to offer ancillary products on the confirmation page or through confirmation and pre-trip emails. Source: Hotel Marketing Hotels must simplify booking experience