Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning th

Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning th Often dismissed as a routine pit-stop for travelers, airport hotels are increasingly refashioning themselves as stylish, amenity-rich places for a night’s sleep or a board meeting. Source: Hotel Marketing Often dismissed as a routine pit-stop for […]

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Three ways travel marketers can fine-tune their measurement strategy

Three ways travel marketers can fine-tune their measurement strategy Many marketers currently evaluate the success of digital channels in silos. Focusing on business metrics and overall profit across all channels is the key to long-term growth, according to Google. Source: Hotel Marketing Three ways travel marketers can fine-tune their measurement […]

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