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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Travel brands venture beyond the transaction

Travel brands venture beyond the transaction With the inspiration, planning, and purchasing customer experiences effectively digitalised, travel businesses are shifting their attention and digital efforts to what happens after a booking is made. Source: Hotel Marketing Travel brands venture beyond the transaction

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Sabre layoffs reflect a multitude of challenges

Sabre layoffs reflect a multitude of challenges Sabre’s new leadership is remaking the company. Usually stocks go up on news about layoffs. Not this time. Some investors were not satisfied with Sabre’s story. Source: Hotel Marketing Sabre layoffs reflect a multitude of challenges

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The decline of the Western tourist

The decline of the Western tourist As middle classes grow across emerging markets, they have developed the middle-class taste for a holiday. According to a Credit Suisse survey, most people in emerging markets rank spending on holidays at or near the top of the list of things they aspire to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The terror of Trivago’s tube takeover

The terror of Trivago’s tube takeover The Trivago woman is everywhere. She has a blue shirt and stands to the left. She has ideal hotels. At the best prices. She wants you to know about them. But that’s not all she wants. Source: Hotel Marketing The terror of Trivago’s tube […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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