Hotel Distribution: How rate parity is evolving Typically, hotels had a different strategy for each channel – for GDSs, OTAs, wholesalers, corporate booking tools, and TMCs – today these are merging as the industry is becomes more agnostic. Source: Hotel Marketing Hotel Distribution: How rate parity is evolving
PwC suggests sustained momentum for US lodging sector through 2019 Strong economic indicators in Q2, coupled with accelerating group demand, suggests sustained momentum for the lodging sector through 2019. Source: Hotel Marketing PwC suggests sustained momentum for US lodging sector through 2019
What the launch of the Business Travel Performance Index could mean for hotels With so many booking channels available today, corporate travelers aren’t always using the appropriate channels when choosing accommodations for business travel. Source: Hotel Marketing What the launch of the Business Travel Performance Index could mean for hotels
OTAs breaking away from performance marketing addiction Although the trend started to take shape earlier, in the second quarter five OTAs – headquartered in the United States, India and Argentina – all shrunk their marketing spend as a percentage of revenue. Source: Hotel Marketing OTAs breaking away from performance marketing addiction