The OTA’s attempt at discrediting the value of the hotel’s direct channel

The OTA’s attempt at discrediting the value of the hotel’s direct channel Last week ETTSA – an organisation promoting the interests of OTAs – released a report called “Hotel Distribution Costs,” examining the costs associated with direct and indirect distribution channels for hotels. Both, HEBS Digital and Triptease don’t agree with the findings and share their views on the report’s claims. Source: Hotel Marketing The OTA’s attempt at discrediting the value of the hotel’s direct channel