The OTA battlefield: Legislation to loyalty The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Source: Hotel Marketing The OTA battlefield: Legislation to loyalty
How Airbnb overtook Booking.com According to SimilarWeb data, Airbnb.com’s traffic was 6% behind Booking.com in march 2017, but by march 2018 they held a 20% gain – leaving them behind only TripAdvisor and Expedia. Source: Hotel Marketing How Airbnb overtook Booking.com
ITB China: With Chinese millennials, travel marketers take generational leap forward For travel marketers who have never heard of Douyin, chances are that their marketing strategies targeting the Chinese millennials are already falling behind, said industry players at a panel discussion at ITB China 2018 in Shanghai. Source: Hotel Marketing ITB China: With Chinese millennials, travel marketers take generational leap forward
Marriott Moments expanded to help guests find local experiences Marriott is rolling out local-area expert recommendations, bespoke categories, and hand-curated lists of things to do on the substantially expanded Marriott Moments to help all travelers and locals discover experiences that speak to their passions. Source: Hotel Marketing Marriott Moments expanded to help guests find local experiences