TripAdvisor reports upbeat Q1, hotel growth flat

TripAdvisor reports upbeat Q1, hotel growth flat A dip in its hotels business and a boom of its Experiences offerings saw TripAdvisor’s non-hotel revenue grow to around one-third of hotel revenue for the first quarter of 2018, compared to the same period in 2017 when the non-hotel segment made up about one-sixth. Source: Hotel Marketing TripAdvisor reports upbeat Q1, hotel growth flat

How Marriott taps Salesforce for cross-channel ‘recognition’ of its guests

How Marriott taps Salesforce for cross-channel ‘recognition’ of its guests By combining the loyalty data that guests opt-in to share with Marriott with Salesforce’s CRM-focused Service Cloud, the recognition platform provides Marriott associates with an accurate, 360-degree view of each guests’ profile. Source: Hotel Marketing How Marriott taps Salesforce for cross-channel ‘recognition’ of its guests