New feature on Google Hotel Ads: Occupancy filters One of the greatest deficiencies that the Google price comparison site had was the absence of the occupancy filter in searches: you could only search for rooms for two people. Source: Hotel Marketing New feature on Google Hotel Ads: Occupancy filters
Understanding travel’s personalization revolution Today, travel executives realize, building more relevant and personalized customer experiences is critical because it helps differentiate their brands in an increasingly competitive market. Source: Hotel Marketing Understanding travel’s personalization revolution
Google plans to string its travel assets together At the Skift Europe Forum Google said the industry should expect Google to continue to partner with the current OTA players to optimize its long-standing ad-based models, in both search and metasearch, rather than compete as a rival player trying to compete for consumers and suppliers. Source: Hotel Marketing Google plans to string its travel assets together
Hilton is seeing more spending from fatter corporate travel budgets Companies are spending more on business travel, translating into stronger demand for hotel rooms as well as at hotel restaurants and bars. Source: Hotel Marketing Hilton is seeing more spending from fatter corporate travel budgets