Air France reminds travelers what their flight could be like Air France’s new “Take a Chance or Fly Air France” campaign includes a 50-foot roll of Sudoku puzzles, Champagne-flavored gummies and a scratch-and-sniff patch with the aroma of boeuf bourguignon. Source: Hotel Marketing Air France reminds travelers what their flight could be like
Marriott reports record European growth for 2017 Marriott International has reported its most successful year for signing development contracts in Europe, adding 35 hotels and signing 12,000 rooms in 2017. Source: Hotel Marketing Marriott reports record European growth for 2017
Google analysis for STA Travel lifts lid on online to offline conversions The results of a Google Analytics 360 study found 40% of web users who came through organic search contributed to online-to-offline conversions. The figure for paid search ads was 22%. Source: Hotel Marketing Google analysis for STA Travel lifts lid on online to offline conversions
The hotel of the future is coming With the hotel of the future, anything and everything is on the table as brands look to differentiate themselves in the $164 billion U.S. lodging industry. Source: Hotel Marketing The hotel of the future is coming