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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hilton testing incentives to encourage earlier cancellations

Hilton testing incentives to encourage earlier cancellations Hilton is eyeing the creation of “fully flexible pricing structures and semi-flexible pricing structures,” enabling its hotels to manage inventory more intelligently. Source: Hotel Marketing Hilton testing incentives to encourage earlier cancellations

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Millennials driving travel agents’ resurgence

Millennials driving travel agents’ resurgence The millennial market is contributing heavily to the latest increase in agent demand, in part because younger travelers are focused on experiences and would rather have someone else find the best options and deals for them. Source: Hotel Marketing Millennials driving travel agents’ resurgence

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OTAs fundamentally breaking guest communication and hotels accept it

OTAs fundamentally breaking guest communication and hotels accept it OTAs are undoubtedly an important channel to attract first-time guests. But a newly booked first-time guest via an OTA is at the point in a customer relationship where the hotelier simply cannot afford to just close her eyes and smile. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The future of GDS Distribution

The future of GDS Distribution Do new technologies pose a threat to the dominant role played by GDS providers in the travel ecosystem? Skift spoke to executives at the world’s largest travel distribution technology companies about how they are moving forward. Source: Hotel Marketing The future of GDS Distribution

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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