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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

What Booking.com’s marketing budget shift means for hotels

What Booking.com’s marketing budget shift means for hotels Building loyalty through emotional appeal is where hotels have the upper hand over OTAs. Booking.com needs to build more brand emotion with its customers, and the increased TV spots are intended to give them the platform to do so. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why OTAs still have plenty of room for growth

Why OTAs still have plenty of room for growth Is this only the beginning of the beginning of online travel? With a recent downbeat set of results from online travel agencies, it’s a question that’s hotly debated these days. Source: Hotel Marketing Why OTAs still have plenty of room for […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott eliminating Starwood agent hotel rate program

Marriott eliminating Starwood agent hotel rate program As of January 2018, travel agents participating in Starwood’s SPG Pro program will switch to Marriott International’s Fam-Tastic discount rates, which the company says are typically lower than SPG Pro’s. Source: Hotel Marketing Marriott eliminating Starwood agent hotel rate program

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

U.S. hoteliers see boost in occupancy but restrained pricing power

U.S. hoteliers see boost in occupancy but restrained pricing power The U.S. hotel industry saw year-over-year gains in both average daily rate and occupancy during October, according to STR. Occupancy increased 1.6 percent to 69.6 percent and ADR rose 2.5 percent to $130.20. Source: Hotel Marketing U.S. hoteliers see boost […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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