TripAdvisor releases path to purchase study: How consumers research and book travel online

TripAdvisor releases path to purchase study: How consumers research and book travel online The study, conducted by comScore in 12 major travel markets across the globe and analyzing activity on more than 325 transactional sites, shows that TripAdvisor reached 60% of all travelers (and 67% of U.S. travelers) who researched and ultimately booked travel online in Q2 and Q3 2017. Source: Hotel Marketing TripAdvisor releases path to purchase study: How consumers research and book travel online

Travel agents respond to Marriott’s claim that agency channel has declined

Travel agents respond to Marriott’s claim that agency channel has declined Travel agents are up in arms about a recent comment by Marriott’s Arne Sorenson, who said that Marriott has “seen significant growth in all digital channels … What has declined a bit would be travel agents, in part because people are moving online and doing things themselves.” Source: Hotel Marketing Travel agents respond to Marriott’s claim that agency channel has declined