When it comes to loyalty, new study reveals split in the perception of hoteliers and their guests

When it comes to loyalty, new study reveals split in the perception of hoteliers and their guests Hoteliers are heavily invested in loyalty programs and in a drive to grow customer bases. Guests, however, are far less engaged in the programs than hoteliers realize, a new Oracle study reveals. Source: Hotel Marketing When it comes to loyalty, new study reveals split in the perception of hoteliers and their guests