Can new hotel booking tools help level the playing field for travel agents? Spend just a few minutes with a travel agent, and you will hear at least one anecdote of a client who quoted a non-qualified hotel rate during a consultation. Source: Hotel Marketing Can new hotel booking tools help level the playing field for travel agents?
Why Booking.com will win the sharing economy race Disruptive competitors are growing in size, but as more travelers make use of technology to share assets with each other and experience new things, Booking.com is well positioned to capture their business. Source: Hotel Marketing Why Booking.com will win the sharing economy race
Expedia’s agent affiliate program to roll out new dynamic hotel commission model Expedia Travel Agent Affiliate Programme has unveiled a new commission structure more akin to a revenue sharing model than a flat fee. It offers travel agents the opportunity to “choose hotels with the commissions that can maximise profitability for their business”. Source: Hotel Marketing Expedia’s agent affiliate program to roll out new dynamic hotel commission model
TripAdvisor releases path to purchase study: How consumers research and book travel online The study, conducted by comScore in 12 major travel markets across the globe and analyzing activity on more than 325 transactional sites, shows that TripAdvisor reached 60% of all travelers (and 67% of U.S. travelers) who researched and ultimately booked travel online in Q2 and Q3 2017. Source: Hotel Marketing TripAdvisor releases path to purchase study: How consumers research and book travel online