Meeting planners and travel agents prepare for reinvention amid hotel commission cuts Travel agents and meeting planners have remarkably similar views on recent moves by Hilton Worldwide and Marriott International to slash commissions for group bookings. Source: Hotel Marketing Meeting planners and travel agents prepare for reinvention amid hotel commission cuts
Hyatt CEO talks about group commissions Hyatt CEO Mark Hoplamazian said the hotel company is thinking holistically, and not just about immediate cost savings, in deciding whether to change its group commission structure. Source: Hotel Marketing Hyatt CEO talks about group commissions
Can you trust influencer marketing to deliver real engagement that leads to sales? Influencer rankings aren’t so simple as looking at follower count, or even engagement rate. It’s really about the quality of an influencer’s following, and the likelihood that the following will engage with any sponsored content the influencer shares. Source: Hotel Marketing Can you trust influencer marketing to deliver real engagement that leads to sales?
Booking.com is on the road toward going full-service But the move toward becoming more of a full-service online travel agency comes with the risk of losing focus on accommodations. Source: Hotel Marketing Booking.com is on the road toward going full-service