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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Google Travel is worth $100 Billion – even more than Priceline

Google Travel is worth 0 Billion – even more than Priceline There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would make it larger than Priceline with its $90 billion […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

A look at Marriott’s approach to data science

A look at Marriott’s approach to data science Marriott International’s top data analytics official discusses how the company approaches the complicated process of crunching numbers to discover new information. Source: Hotel Marketing A look at Marriott’s approach to data science

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

AccorHotels on what it takes to succeed in the competitive hospitality industry

AccorHotels on what it takes to succeed in the competitive hospitality industry A major challenge facing large-scale hotel brands such as Accor in the modern industry is upstart concepts like AirBnB, a sharing economy web platform with a vast and increasingly number of listings across the globe. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Business model innovation: Beyond the traditional way of innovating in hospitality

Business model innovation: Beyond the traditional way of innovating in hospitality When it comes to innovative business models, the hospitality industry is considered to be one of the most exciting sectors to look at. Source: Hotel Marketing Business model innovation: Beyond the traditional way of innovating in hospitality

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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