TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews

TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews We now live in an era where so-called citizen reviews are decisive, where what online travel agents like to call ‘user-generated content’ is more important than any other factor in making our travel purchasing decisions. Source: Hotel Marketing TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews