Chinese travel B2B platform Octopus gets M funding Founded in 2012, Octopus focuses on B2B online travel services, including domestic and international travel. It has served more than 20,000 travel agencies and distributors Source: Hotel Marketing Chinese travel B2B platform Octopus gets M funding
Metasearch power plays: What hoteliers need to know about staying competitive Metasearch sites account for over 45% of global unique visitors in travel, according to PACE Dimensions’ analysis of SimilarWeb data for the top 10,000 travel websites. This is greater than the proportion of unique visitors for OTAs, both globally and in the US. Source: Hotel Marketing Metasearch power plays: What hoteliers need to know about staying competitive
The evolution of the hotel front desk: Why tech can only go so far As technology continues to transform the hotel industry, one fixture remains a puzzling constant: the front desk. The persistence of the front desk seems odd. How could this antique setup defy so many trends? Source: Hotel Marketing The evolution of the hotel front desk: Why tech can only go so far
Fixing airlines race to the bottom on customer satisfaction indices Airlines have started addressing technology debt by upgrading their legacy systems, capturing customer journey data and making the purchase of tickets easier. But airline profitability has not translated to better customer service. Source: Hotel Marketing Fixing airlines race to the bottom on customer satisfaction indices