Online journey hijacking costly for OTAs Online journey hijacking is prevalent across the web and involves unauthorized product ads being injected into consumer browsers, while visiting travel websites. Source: Hotel Marketing Online journey hijacking costly for OTAs
Strong transient booking growth is welcomed news for U.S. hoteliers in Q1 Transient travel is experiencing solid growth in bookings, up 2.2 percent overall, 1.7 percent in transient business and 2.6 percent in transient leisure, according to new TravelClick data. Source: Hotel Marketing Strong transient booking growth is welcomed news for U.S. hoteliers in Q1
Being informal is the future of luxury guest relations According Dominic Gorham, guest relation manager at Oslo’s modern luxury hotel The Thief luxury hotel service has to be more relaxed, more instantaneous, more of a real-life contact with people. Source: Hotel Marketing Being informal is the future of luxury guest relations
Google’s new look for mobile hotel ads The new ad format has a larger focus on hotel images and a larger font for the hotel description. The consequence of this new UI, though, is that fewer hotels load on the screen. Source: Hotel Marketing Google’s new look for mobile hotel ads