Marriott Hotels inspires new perspectives with TED partnership The partnership brings creatively curated TED Talks to guest rooms, TED Fellows salons at hotels in popular destinations worldwide, plus thoughtful blog posts and original quotes to guests at various touch points in the hotel. Source: Hotel Marketing Marriott Hotels inspires new perspectives with TED partnership
Booking.com claims it beats Airbnb in alternative accommodations listings Until now, Booking.com has been perceived as mainly offering hotel listings, a perception it is aggressively trying to change. One reason the company switched to “reported listings” – from “total properties” – in an effort to emphasize that it competes directly with Airbnb. Source: Hotel Marketing Booking.com claims it beats Airbnb in alternative accommodations listings
Travel companies grapple with customer data and the creep factor With data breaches increasingly in the news and customers less trusting than ever, is the travel industry’s ‘new gold’ too much like hard work? Source: Hotel Marketing Travel companies grapple with customer data and the creep factor
Expedia unveils a gaze-driven video campaign for resort hotels In the fall of 2016, Expedia Group Media Solutions teamed up with the Hawai‘i Tourism Authority to launch a web-based campaign that delivered results based on your smile. The company is now back with its second facial-recognition campaign. Source: Hotel Marketing Expedia unveils a gaze-driven video campaign for resort hotels