How travel companies can entice with tailored digital experiences

How travel companies can entice with tailored digital experiences Travelers are on the hunt for new places to explore this summer, and they want to get their trips booked as soon as possible. The issue is that many don’t know exactly where they want to take their next adventure. Source: Hotel Marketing How travel companies can entice with tailored digital experiences

TripAdvisor officially launches Sponsored Placements for hotels

TripAdvisor officially launches Sponsored Placements for hotels For years, the only way to ensure a top listing on TripAdvisor was to have great user reviews, and available rooms at competitive rates. That’s changing as of today, as TripAdvisor officially launches Sponsored Placements. Source: Hotel Marketing TripAdvisor officially launches Sponsored Placements for hotels

TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews

TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews We now live in an era where so-called citizen reviews are decisive, where what online travel agents like to call ‘user-generated content’ is more important than any other factor in making our travel purchasing decisions. Source: Hotel Marketing TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews