How targeted hotel ‘Weekend Getaway’ placements out-performed search ads

How targeted hotel ‘Weekend Getaway’ placements out-performed search ads The national ad assignment from a “major global hotel chain” that wanted to attract guests for weekend getaways seemed tailor-made for search ads, but an alliance with online/offline attribution specialist Placed and its network of popular publishers proved to be more effective. Source: Hotel Marketing How targeted hotel ‘Weekend Getaway’ placements out-performed search ads