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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How customising travel content creates demand

How customising travel content creates demand According to Trivago, displaying generic content for all searches – a picture of the hotel and a standard room – often misses the customer connection. Source: Hotel Marketing How customising travel content creates demand

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Dara Khosrowshahi’s exit major loss for Expedia

Dara Khosrowshahi’s exit major loss for Expedia Khosrowshahi’s departure comes at a crucial time for Expedia, which spent much of 2016 integrating its acquisitions of rival Orbitz and vacation rental site HomeAway. Source: Hotel Marketing Dara Khosrowshahi’s exit major loss for Expedia

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Are hotel-fee initiatives inspired by what the airlines have accomplished?

Are hotel-fee initiatives inspired by what the airlines have accomplished? Are hotels becoming more like the airlines when it comes to how they’re pricing their rooms, especially by imposing stricter cancellation policies and other fees? Source: Hotel Marketing Are hotel-fee initiatives inspired by what the airlines have accomplished?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

What spooked the U.S. leisure traveler?

What spooked the U.S. leisure traveler? The U.S. leisure travel population fell to 145 million in 2016, decreasing for the first time since 2011. The decline came a year after leisure travel incidence surpassed the pre-recession peak for the first time to hit a new high of 72%. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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