Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content Posted by Jackie.FrancisIn SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved. That being said, if you’ve ever done a content review, you know how surprisingly challenging this is. A large variety of formats and topics alongside the challenge of defining “good” content makes […]

How to Use Gamification and Technology for a Better Experiential Marketing Campaign

How to Use Gamification and Technology for a Better Experiential Marketing Campaign Gamification allows you to capture data, increase brand loyalty, and provide memorable and exciting customer experiences. These five tips will help you integrate gamification into your experiential marketing campaigns. Read the full article at MarketingProfs Source: Marketing Profs How to Use Gamification and Technology for a Better Experiential Marketing Campaign