Airbnb ad campaign invites hotels to reduce OTA reliance Just a few weeks after it opened its platform to hotels, Airbnb is wasting no time in launching an ad campaign challenging OTAs and the high commissions they take from hotels. Source: Hotel Marketing Airbnb ad campaign invites hotels to reduce OTA reliance
Travelers who book through OTAs stay longer, says Expedia A new study by Expedia suggests travelers who booked via an OTA spent more per trip than non-OTA guests across all categories, regardless of whether they were traveling for business or leisure, making them a valuable segment of customers for hotels. Source: Hotel Marketing Travelers who book through OTAs stay longer, says Expedia
Google and GIATA sign agreement for hotel content and mapping data The search engine will use GIATA’s Multilingual Hotel Guide and MultiCodes to improve the accuracy of its listings. Source: Hotel Marketing Google and GIATA sign agreement for hotel content and mapping data
IHG acquires Regent Hotels InterContinental Hotels Group’s acquisition of a 51% stake in Regent Hotels & Resorts for $39 million in cash on the surface is a microscopic transaction, bringing aboard a mere six hotels and a pipeline of just three more properties. Source: Hotel Marketing IHG acquires Regent Hotels