Cost of customer acquisition risen dramatically in groups and meetings market

Cost of customer acquisition risen dramatically in groups and meetings market The total costs can reach upwards of 35% of room revenue on many pieces of group business when all third-party commissions and other booking costs are considered, according to a new report by Kalibri Labs. Source: Hotel Marketing Cost of customer acquisition risen dramatically in groups and meetings market

Travelers who book through OTAs stay longer, says Expedia

Travelers who book through OTAs stay longer, says Expedia A new study by Expedia suggests travelers who booked via an OTA spent more per trip than non-OTA guests across all categories, regardless of whether they were traveling for business or leisure, making them a valuable segment of customers for hotels. Source: Hotel Marketing Travelers who book through OTAs stay longer, says Expedia