DACH travel industry hit hardest by customer hesitation online

DACH travel industry hit hardest by customer hesitation online Customers across Europe are now more hesitant to commit to an online booking than this time last year, as shown by soaring website abandonment rates in the travel industry, with hotels (97.7%) from Germany, Austria and Switzerland (DACH), the hardest hit. Source: Hotel Marketing DACH travel industry hit hardest by customer hesitation online