Which Fortune 500 Brands Excel at Marketing to Potential Employees? Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences? Read the full article at MarketingProfs Source: Marketing Profs Which Fortune 500 Brands Excel at Marketing to Potential Employees?
Reversing Alinsky’s rules In Rules for Radicals, Saul Alinsky laid out 13 principles that can be used in zero-sum game political settings to discourage and defeat enemies. Alas, this approach is often used by both sides in just about any issue, and tears away at civil discourse. When you’re so sure you’re right that you’re willing to burn things down, it turns out that everyone is standing in a burning building sooner or later. What happens if we reverse the rules? 1. Put people to work. It’s even more effective than money. 2. Challenge your people to explore, to learn and to get comfortable with uncertainty. 3. Find ways to […]
Airbnb officially opens up platform to hotel distribution The company says it will charge a service fee for hotels providers in the region of 3% to 5% – much lower, than that of OTAs which can charge as much as 30%. Airbnb will also not require hosts to sign contracts, and it will manage all payments and transactions. Source: Hotel Marketing Airbnb officially opens up platform to hotel distribution
Booking.com leads the way as top hotel channel New research by SiteMinder shows that Booking.com is considered the best performing distribution channel for hotels in the U.S. and Canada. Twelve other regions/countries also had the Priceline Group-owned service leading the pack. Source: Hotel Marketing Booking.com leads the way as top hotel channel