Tech expands its reach into all aspects of hospitality

Tech expands its reach into all aspects of hospitality Hospitality is the heartbeat of travel, with technology dictating the rhythms. Distribution dilemmas are one of the most obvious manifestations, however, there are other technologies emerging to complement and complicate the existing conversations. Source: Hotel Marketing Tech expands its reach into all aspects of hospitality

Are hotel loyalty program members actually loyal customers?

Are hotel loyalty program members actually loyal customers? Hotel chains’ major initiatives to drive more travelers into their loyalty funnel appear to be resoundingly successful. But are these campaigns creating truly loyal customers who develop a relationship with the brand and return to book again and again? Source: Hotel Marketing Are hotel loyalty program members actually loyal customers?