Are hotel loyalty program members actually loyal customers? Hotel chains’ major initiatives to drive more travelers into their loyalty funnel appear to be resoundingly successful. But are these campaigns creating truly loyal customers who develop a relationship with the brand and return to book again and again? Source: Hotel Marketing Are hotel loyalty program members actually loyal customers?
Airbnb grows through more Experiences Airbnb says Experience bookings grew by 2,500 per cent in 2017 – 25 times faster than Homes did in its first year. Source: Hotel Marketing Airbnb grows through more Experiences
Should ‘open pricing’ negate traditional contracted rates? RFP season may have passed, but it won’t be too long before it descends on us again and perhaps now is the time to evaluate just how we contract – whether that be with your corporate sector or groups. Source: Hotel Marketing Should ‘open pricing’ negate traditional contracted rates?
GDPR and its impact on your hotel website For hotels that are already treating their customer’s personal data responsibly, GDPR should require just small changes in current practice. Source: Hotel Marketing GDPR and its impact on your hotel website