The rise of the story format on social media Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand? Source: Hotel Marketing The rise of the story format on social media
Booking.com’s huge growth prompts Priceline Group to change name The change to Booking Holdings is intended to emphasize the growth of Booking.com, the business unit where 17,000 of the company’s 22,000 employees work. Source: Hotel Marketing Booking.com’s huge growth prompts Priceline Group to change name
RoomIt by CWT launches new loyalty program Available free to all RoomIt customers, the program rewards travelers with additional points and miles, while also increasing hotel attachment rates and compliance with their company’s travel policy. Source: Hotel Marketing RoomIt by CWT launches new loyalty program
Egencia unveils post-ticketing online air exchange A post-ticketing online air exchange for clients is being introduced by Expedia’s business travel arm Egencia. It claims to be the only TMC to offer this functionality at a scale that covers travelers from all types of companies globally. Source: Hotel Marketing Egencia unveils post-ticketing online air exchange