Egencia unveils post-ticketing online air exchange A post-ticketing online air exchange for clients is being introduced by Expedia’s business travel arm Egencia. It claims to be the only TMC to offer this functionality at a scale that covers travelers from all types of companies globally. Source: Hotel Marketing Egencia unveils post-ticketing online air exchange
Lastminute.com wants to be known for more than just price as it turns 20 The travel company hopes a new marketing campaign will help it stand out in a crowded market by making the brand about more than just price. Source: Hotel Marketing Lastminute.com wants to be known for more than just price as it turns 20
How targeted hotel ‘Weekend Getaway’ placements out-performed search ads The national ad assignment from a “major global hotel chain” that wanted to attract guests for weekend getaways seemed tailor-made for search ads, but an alliance with online/offline attribution specialist Placed and its network of popular publishers proved to be more effective. Source: Hotel Marketing How targeted hotel ‘Weekend Getaway’ placements out-performed search ads
Is the traditional hotel chain dead? In the era of Airbnbs and travel apps, are classic hotel chains obsolete? Three industry titans weigh in. Source: Hotel Marketing Is the traditional hotel chain dead?