The travel agent of the future OTAs are thriving, but so too are the vast majority of offline agencies. They survived the evolution because they adapted their business models and instead of shunning technology, they embraced it. Source: Hotel Marketing The travel agent of the future
Managed travel: Corporate and personal loyalty aligned The narrative suggests that personal loyalty is always at odds with a managed travel program and when it comes down to it, a travelling executive will invariably go for the loyalty points and go off policy as a consequence. Source: Hotel Marketing Managed travel: Corporate and personal loyalty aligned
How voice search will impact travel marketing 2017 was the year that voice recognition truly took off, thanks to the popularity and adoption of home devices, such as Google Home and Amazon Echo. Source: Hotel Marketing How voice search will impact travel marketing
How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses Posted by sergeystefogloEvery other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here.The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work […]