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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Can Airbnb help hotels increase revenue?

Can Airbnb help hotels increase revenue? A new study confirms that the supply of Airbnb listings in a market brings down a hotel’s RevPAR performance, confirming Airbnb’s negative impact on hotels. However, the study also founds that price difference between a hotel and the Airbnb listings are positively related to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Goodnight room: Hotels and resorts put focus on sleep

Goodnight room: Hotels and resorts put focus on sleep Beyond providing amenities such as blackout shades, high-end pillow-top mattresses and soothing lights, some hotel companies are putting a new wrinkle on wellness-oriented goods and services by touting programs designed to ensure that guests get sufficient sleep. Source: Hotel Marketing Goodnight […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How travel metasearch is changing

How travel metasearch is changing The current metasearch model, which simply pushes travelers to another site after shopping seems simply unsustainable. Four major forces are pushing it out of the uneasy equilibrium it had built. Source: Hotel Marketing How travel metasearch is changing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia’s new CEO on the challenges ahead

Expedia’s new CEO on the challenges ahead Mark Okerstrom spoke with Travel Weekly about some of Expedia’s biggest challenges and opportunities like competing with Booking.com. Source: Hotel Marketing Expedia’s new CEO on the challenges ahead

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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