Hotels consider tech giants their biggest threat The issue: the entrance of tech giants into the travel space and their ability as intermediaries to gather and adeptly use so much personal information about customers. Source: Hotel Marketing Hotels consider tech giants their biggest threat
Booking.com targeted by hackers with email scam asking customers for payment details Personal customer information, such as names, addresses, phone numbers, costs, reference numbers and booking dates were included in the emails, leading customers to believe that they were legitimate. Source: Hotel Marketing Booking.com targeted by hackers with email scam asking customers for payment details
Travel chatbots are having a moment After a few false starts, these automated programs that answer basic questions, find deals or secure refunds are slowly coming into their own. And they might be worth trying. Source: Hotel Marketing Travel chatbots are having a moment
Report: The secrets behind Booking.com’s success SimilarWeb’s latest whitepaper, The Secrets Behind Booking.com’s Success, takes a look at the leading online travel agency for lodgings and accommodation to see how it leverages its global brand in countries around the world. Source: Hotel Marketing Report: The secrets behind Booking.com’s success