IHG to centrally negotiate OTA deals in bid to drive direct revenues An integrated commercial and technology organisation aims to improve efficiency by removing duplication across functions. B2B sales, booking channels and revenue management will be integrated with technology “to maximise revenue delivery”. Source: Hotel Marketing IHG to centrally negotiate OTA deals in bid to drive direct revenues
As Airbnb branches into hotels, new apps take up its mantle Airbnb became a linchpin of the travel sharing economy alongside ride-hailing app Uber. However, the online travel agency’s unique peer-to-peer approach could be about to lose its edge. Source: Hotel Marketing As Airbnb branches into hotels, new apps take up its mantle
Would you distribute your hotel on AirBnB? AirBnB have openly said that are now taking on the OTA’s and by opening up their platform to hotels, should we as an industry stop treating them as the enemy and more as a partner? Source: Hotel Marketing Would you distribute your hotel on AirBnB?
Airbnb for hotels: Here’s how it works Surprisingly, what could put an end to price parity is not state regulations nor the revolt of hoteliers in favour of their direct sales but rather Airbnb itself. It has the potential and the appropriate model to do so. Source: Hotel Marketing Airbnb for hotels: Here’s how it works