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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Booking flights direct doesn’t delight passengers, study finds

Booking flights direct doesn’t delight passengers, study finds With nearly two out of three airline bookings made via desktop websites, the airlines aren’t doing a very good job making consumers happy. Source: Hotel Marketing Booking flights direct doesn’t delight passengers, study finds

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airlines experiment with customer service

Airlines experiment with customer service While Hawaiian Airlines has opted for two-way SMS to make the service accessible to more of its passengers, Air New Zealand has gone high-tech with the development of a digital human, Sophie, to interact with customers. Source: Hotel Marketing Airlines experiment with customer service

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Digital disruption of the Asian hospitality industry

Digital disruption of the Asian hospitality industry A new study examines how digital disruption is redefining the customer’s travel experience across the hospitality industry in Asia. Source: Hotel Marketing Digital disruption of the Asian hospitality industry

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why are travelers downsizing: Asia’s booming pod hotel market

Why are travelers downsizing: Asia’s booming pod hotel market The rise in popularity of these hotels can be drilled down to three reasons: cheaper price points, the flexibility they afford, and new offerings in experiential design. Source: Hotel Marketing Why are travelers downsizing: Asia’s booming pod hotel market

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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