Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

Google Site Search Is Going Away: Three Questions to Ask Before You Replace It As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They’ll also help you determine which technology will work best for both you and your website visitors. Read the full article at MarketingProfs Source: Marketing Profs Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

Looking for seekers (who are looking for you)

Looking for seekers (who are looking for you) “Don’t go to the supermarket when you’re hungry.” The reason is obvious–when you’re hungry, you’re likely to buy things. The risk is that you’ll buy something you don’t need, because, of course, all that buying isn’t actually making you less hungry. The same thing is true for just about anything we seek to sell. Selling water to a thirsty person, education to someone seeking enlightenment, goals to someone eager to move forward—this is dramatically easier and more satisfying than first having to persuade someone that they should actually care about the difference you’re trying to make. Obvious? I think so. But most […]