McKinsey & Co. on why digital strategies fail Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. Source: Hotel Marketing McKinsey & Co. on why digital strategies fail
Are hotels at war with their guests? By turning their noses up at OTAs, some hoteliers seem to be effectively at war with modern guests and their booking preferences. Source: Hotel Marketing Are hotels at war with their guests?
Hotel Distribution Channel Strategy: The path to profitability When it comes to achieving higher degrees of hotel profitability, nothing provides more opportunities for the incorporation of these elements than an intelligent revenue strategy. Source: Hotel Marketing Hotel Distribution Channel Strategy: The path to profitability
Revenue management: Using data integration As the practice of revenue management continues to evolve, industry professionals should increasingly look to use their RM systems and processes strategically and move away from tactical operations. Source: Hotel Marketing Revenue management: Using data integration