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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Phocuswright launches news platform, PhocusWire

Phocuswright launches news platform, PhocusWire Former Tnooz and now PhocusWire’s editor-in-chief, Kevin May, promises a daily diet of news, interviews, analysis and opinion covering digital travel commerce, technology, distribution and startups globally. Source: Hotel Marketing Phocuswright launches news platform, PhocusWire

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

High occupancy sets tone in corporate rate negotiations

High occupancy sets tone in corporate rate negotiations While the heyday of high corporate rate increases has ended, hoteliers are finding they can still push for modest rate increases in 2018 with their corporate clients. Source: Hotel Marketing High occupancy sets tone in corporate rate negotiations

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Loyalty schemes not personal, say business travelers

Loyalty schemes not personal, say business travelers A survey of 6,000 frequent travelers across Europe reveals that the majority would join a hotel loyalty scheme if the hotels included could tailor services to their needs. Source: Hotel Marketing Loyalty schemes not personal, say business travelers

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

What the numbers say about current, future hotel trends

What the numbers say about current, future hotel trends From performance data to transaction volume and consumer spending trends, analysts at the 2017 Lodging Conference gave their perspectives on factors that will affect the hotel industry over the short and long term. Source: Hotel Marketing What the numbers say about […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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