Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Programmatic Advertising: Benefits, Trends, and Solutions [Infographic] Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic for more details. Read the full article at MarketingProfs Source: Marketing Profs Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]

Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas Up to 80% of customers in subscription-based services cancel their subscription in the first three months. Across the customer journey, here are the four personas you should be aware of and the actions you should take to retain them. Read the full article at MarketingProfs Source: Marketing Profs Lifecycle Marketing for Subscription-Based Services: Four Subscriber Personas

Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

Account-Based Marketing Trends: Top Channels, Priorities, and Challenges Marketers say personalized content is the most effective digital channel they use for engaging account-based marketing (ABM) accounts, according to recent research from Ascend2. Read the full article at MarketingProfs Source: Marketing Profs Account-Based Marketing Trends: Top Channels, Priorities, and Challenges

Born to paint?

Born to paint? More than a hundred billion people have ever lived. Perhaps 1,000 have been widely heralded as artistic geniuses who painted in oils. And perhaps there were another thousand genius physicists and just one Nobel-Prize winning folksinger. We sell ourselves short when we argue that there’s something magical about creative work, something that can only happen if we’re born to do it. It’s not that different from the thesis that there’s something in the DNA of Spanish-speaking people that makes them good at soccer. I hope we can agree that people from countries that speak Spanish are more likely to be soccer stars because they grow up surrounded […]