Hotels must simplify booking experience Many hotel booking-engines upsell ancillary products during the booking process, which can often lead to cart abandonment. It may be better to offer ancillary products on the confirmation page or through confirmation and pre-trip emails. Source: Hotel Marketing Hotels must simplify booking experience
The death of hotel in-room marketing The future of in-room marketing is not just a matter of going digital. Rather, it is about bringing real value first. Promotion is a secondary consideration. Source: Hotel Marketing The death of hotel in-room marketing
Airbnb launches Travel Stories The travel and accommodations startup has quietly launched a new feature called Travel Stories, a way for guests to create video sequences of their Airbnb experiences to post on the site. Source: Hotel Marketing Airbnb launches Travel Stories
Friction-free experiences are must-have amenities for travelers Consumers expect real-time, frictionless experiences in every single brand engagement – both online and off. The travel industry is no exception to this rule. Source: Hotel Marketing Friction-free experiences are must-have amenities for travelers