New Research: 35% of Competitive Local Keywords Have Local Pack Ads

New Research: 35% of Competitive Local Keywords Have Local Pack Ads

New Research: 35% of Competitive Local Keywords Have Local Pack Ads Posted by Dr-PeteOver the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We’ve heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you be taking them? 11,000 SERPs: Quick summaryFor this study, we decided to look at 110 keywords (in […]

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] If your marketing and sales teams still aren’t quite aligned, you’re not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares. Read the full article at MarketingProfs Source: Marketing Profs The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]

The first law of organizational thermodynamics

The first law of organizational thermodynamics Energy is either created or destroyed. Newton was right about physics, but in organizations and cultures, the opposite is true. You’re either the person who creates energy. Or you’re the one who destroys it. You might be the one who initiates projects, who asks, “what if?” or eagerly says, “I’ll do it.” The person who finds and amplifies and supports the good work of others. The spark. Or, it’s possible you’re the passive one, the naysayer, the bystander, the one who manages to eat the donuts at the meeting but not actually add much in the way of energy, kinetic or potential. You can […]