Why small property owners see OTAs as a “necessary evil” For independent hotel and B&B owners, the competition against online travel agencies is weakening as the OTAs’ market position only seems to strengthen. Source: Hotel Marketing Why small property owners see OTAs as a “necessary evil”
OTAs grab larger share of Marriott bookings OTAs increased their share of Marriott International hotel bookings in 2017, but the company expects that a full integration of the Marriott and Starwood loyalty programs will reduce their slice of the pie. Source: Hotel Marketing OTAs grab larger share of Marriott bookings
Trends shaping the travel startup ecosystem In 2017 alone, investors pumped $5.3 billion into new travel-related startups. And for the most part those startups have embraced four trends that are overtaking the industry. Source: Hotel Marketing Trends shaping the travel startup ecosystem
Webjet signs hotels onto blockchain Australian OTA Webjet has signed up three travel agencies and a hotel chain to a blockchain solution it has built with Microsoft to address data exchange issues in the travel industry. Source: Hotel Marketing Webjet signs hotels onto blockchain