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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Loyalty schemes not personal, say business travelers

Loyalty schemes not personal, say business travelers A survey of 6,000 frequent travelers across Europe reveals that the majority would join a hotel loyalty scheme if the hotels included could tailor services to their needs. Source: Hotel Marketing Loyalty schemes not personal, say business travelers

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

What the numbers say about current, future hotel trends

What the numbers say about current, future hotel trends From performance data to transaction volume and consumer spending trends, analysts at the 2017 Lodging Conference gave their perspectives on factors that will affect the hotel industry over the short and long term. Source: Hotel Marketing What the numbers say about […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Six excellent hotel websites (and how they encourage direct booking)

Six excellent hotel websites (and how they encourage direct booking) What makes consumers want to book direct rather than via a third party? Here are some examples of hotel websites that are getting it right. Source: Hotel Marketing Six excellent hotel websites (and how they encourage direct booking)

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hilton on managing SEO for diverse franchise locations

Hilton on managing SEO for diverse franchise locations Melissa Walner, director of global SEO at Hilton, talks to GeoMarketing about managing SEO for diverse franchise locations – and what marketers need to know about the future of search. Source: Hotel Marketing Hilton on managing SEO for diverse franchise locations

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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