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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Airbnb looks to bulk up its Artificial Intelligence presence

Airbnb looks to bulk up its Artificial Intelligence presence Airbnb has been competing hard against the likes of Facebook and Google to increase its artificial intelligence and machine learning resources, according to a new report. Source: Hotel Marketing Airbnb looks to bulk up its Artificial Intelligence presence

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OpenTable began a revolution. Now it’s a power under siege.

OpenTable began a revolution. Now it’s a power under siege. Almost 20 years ago, a new company came on the scene promising to revolutionize the tedious and often frustrating chore of securing a restaurant reservation. Two decades on, though, the company faces a number of troubles that threaten that hold. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotels have one major advantage over OTAs: Access to guests

Hotels have one major advantage over OTAs: Access to guests If hotels can enhance the quality of their relationship with guests during the stay because of what they know about the guest before and after they arrive, they can demonstrate more value than the OTAs can. Source: Hotel Marketing Hotels […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Bot, button, bluetooth – three technologies hunting for direct hotel bookings

Bot, button, bluetooth – three technologies hunting for direct hotel bookings The phone. The mobile device that turned us all into dutiful Internet addicts has pulled a 180 and is now lord high gatekeeper to the physical world as well. Source: Hotel Marketing Bot, button, bluetooth – three technologies hunting […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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