Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday Posted by randfishYour rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process. Click on the whiteboard image above to open a high-resolution version in a new tab! […]
Social Video Marketing Tips for Small Businesses [Infographic] Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective. Read the full article at MarketingProfs Source: Marketing Profs Social Video Marketing Tips for Small Businesses [Infographic]
Which Fortune 500 Brands Excel at Marketing to Potential Employees? Which large corporations in the United States excel at marketing to potential employees and at inspiring current employees to share positive experiences? Read the full article at MarketingProfs Source: Marketing Profs Which Fortune 500 Brands Excel at Marketing to Potential Employees?
Reversing Alinsky’s rules In Rules for Radicals, Saul Alinsky laid out 13 principles that can be used in zero-sum game political settings to discourage and defeat enemies. Alas, this approach is often used by both sides in just about any issue, and tears away at civil discourse. When you’re so sure you’re right that you’re willing to burn things down, it turns out that everyone is standing in a burning building sooner or later. What happens if we reverse the rules? 1. Put people to work. It’s even more effective than money. 2. Challenge your people to explore, to learn and to get comfortable with uncertainty. 3. Find ways to […]