Trivago forecasts slower growth and ‘difficult’ quarters in 2018 In the second half of 2017, Priceline Group experimented with significantly reduced spending on Trivago as a marketing channel. That dented the revenues of the company. Source: Hotel Marketing Trivago forecasts slower growth and ‘difficult’ quarters in 2018
Fragmented distribution makes corporate hotel booking compliance a challenge Traditionally, the way to book hotel accommodation was through GDSs, but now fragmentation rules: OTAs, independent properties not on the GDSs, hotel booking agencies, disruptors, corporate and TMCs’ negotiated rates are all in the mix. Source: Hotel Marketing Fragmented distribution makes corporate hotel booking compliance a challenge
Data accuracy biggest barrier to personalisation for hotel marketers A survey from Travel Technology Europe reveals that many hotel and travel companies want to embrace greater personalisation in their marketing but are being held back by data accuracy issues. Source: Hotel Marketing Data accuracy biggest barrier to personalisation for hotel marketers
Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101 Posted by BritneyMullerBack in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s important that we get this right, for your sake. So without further ado, here’s the first chapter — let’s dive in! Chapter 1: SEO 101What is it, and why is it important?Welcome! […]