How hoteliers can protect loyalty programs from fraud The hotel industry, in general, is a popular target for hackers looking to steal personally identifiable information about guests and staff. One area of potential vulnerability that’s being exploited is hotel brand loyalty programs. Source: Hotel Marketing How hoteliers can protect loyalty programs from fraud
Study shows travel websites should tighten cybersecurity The websites of major companies in the travel industry do not provide users with adequate protection from hackers, according to an analysis by the digital security company Dashlane. Source: Hotel Marketing Study shows travel websites should tighten cybersecurity
Exploring niche markets in hospitality: Seizing untapped opportunities The hotel industry is already struggling to attract, convert, and retain customers. Without major investment in marketing, convincing customers to switch from paid channels to the hotels’ own channels is simply a mission impossible. Source: Hotel Marketing Exploring niche markets in hospitality: Seizing untapped opportunities
Marriott seeks Chinese travelers with new digital solutions Marriott has redesigned its storefront on Fliggy, Alibaba’s travel service platform, and revealed the rollout of Post Post Pay functionality across more than 1,000 Marriott hotels globally. Source: Hotel Marketing Marriott seeks Chinese travelers with new digital solutions