With Marriott policy, fear of history repeating for travel agents The 23-year-old echoes of the first airline commission caps rang in the ears of some agents when they heard that Marriott was reducing commissions on meetings in the U.S. and Canada by 30%. Source: Hotel Marketing With Marriott policy, fear of history repeating for travel agents
The travel agent of the future OTAs are thriving, but so too are the vast majority of offline agencies. They survived the evolution because they adapted their business models and instead of shunning technology, they embraced it. Source: Hotel Marketing The travel agent of the future
Managed travel: Corporate and personal loyalty aligned The narrative suggests that personal loyalty is always at odds with a managed travel program and when it comes down to it, a travelling executive will invariably go for the loyalty points and go off policy as a consequence. Source: Hotel Marketing Managed travel: Corporate and personal loyalty aligned
How voice search will impact travel marketing 2017 was the year that voice recognition truly took off, thanks to the popularity and adoption of home devices, such as Google Home and Amazon Echo. Source: Hotel Marketing How voice search will impact travel marketing