How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses Posted by sergeystefogloEvery other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here.The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work […]

Empathetic doesn’t mean doormat

Empathetic doesn’t mean doormat It’s essential to find empathy for the people you hope to serve, to teach, to work with. Without it, you can’t find the place they’re stuck, you can’t help them move in the direction they seek to go. But it’s entirely possible that your empathy will lead to a moment where you need to say ‘no’. “I just bought a new car from you, drove it for a thousand miles, but now, I’ve broken my arm in a fall and I won’t be able to drive for a while. Can I please have a full refund?” Of course, this is a selfish request. Your dealership can’t […]