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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Uber drivers are convinced the 5-star rating system is pointless

Uber drivers are convinced the 5-star rating system is pointless Uber created the passenger rating to foster mutual respect between riders and drivers. But how are ratings calculated, and do they even matter? Source: Hotel Marketing Uber drivers are convinced the 5-star rating system is pointless

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel direct booking campaigns not taking meaningful share from OTAs

Hotel direct booking campaigns not taking meaningful share from OTAs Despite major direct booking pushes, the balance of power in U.S. market share among hotel brands and OTAs has been surprisingly even-keeled over the last year with overall share shifts amounting to less than one percentage point up or down […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Premier Inn, the hotel chain that doesn’t need Booking.com or Expedia

Premier Inn, the hotel chain that doesn’t need Booking.com or Expedia While the likes of Hilton Worldwide, Marriott International and InterContinental Hotels Group have all made a push for more direct bookings, there’s one company whose strategy has left it almost totally unreliant on online travel agents. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hilton: Smartphone door unlocking used 11 million times without being hacked

Hilton: Smartphone door unlocking used 11 million times without being hacked A growing number of hotels are now allowing people to use their iPhone to unlock their doors. The Hilton hotel group, which first started experimenting with the technology three years ago, says that the security of the system is […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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