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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Why travel needs ‘marketing as a service’

Why travel needs ‘marketing as a service’ Travel marketing is a unique challenge. High acquisition costs, a lengthy purchase cycle and low rebooking rates all make tourism a tough nut for marketers to crack. Source: Hotel Marketing Why travel needs ‘marketing as a service’

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How blockchain could help regulate OTA commissions

How blockchain could help regulate OTA commissions Under blockchain, OTAs will continue doing business but in a fairer playing field. However, they might start to face greater competition, as anyone can source rooms from blockchain. Source: Hotel Marketing How blockchain could help regulate OTA commissions

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Startup gets $2M seed to help small hotels compete with big chains

Startup gets M seed to help small hotels compete with big chains Singapore-based Zuzu Hospitality Solutions bridges the gap in Asia by providing essential revenue management and marketing services to small hotels while allowing them preserve their own brands. Source: Hotel Marketing Startup gets M seed to help small hotels […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Booking.com announces new scholarship programs with the University of Oxford

Booking.com announces new scholarship programs with the University of Oxford Booking.com introduced Booking.com Women in Technology Scholarships, a new, two-year initiative designed to support women seeking careers in technology. Source: Hotel Marketing Booking.com announces new scholarship programs with the University of Oxford

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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