Fragmented distribution makes corporate hotel booking compliance a challenge

Fragmented distribution makes corporate hotel booking compliance a challenge Traditionally, the way to book hotel accommodation was through GDSs, but now fragmentation rules: OTAs, independent properties not on the GDSs, hotel booking agencies, disruptors, corporate and TMCs’ negotiated rates are all in the mix. Source: Hotel Marketing Fragmented distribution makes corporate hotel booking compliance a challenge

Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101 Posted by BritneyMullerBack in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s important that we get this right, for your sake. So without further ado, here’s the first chapter — let’s dive in! Chapter 1: SEO 101What is it, and why is it important?Welcome! […]