SEM: Why traditional growth strategies fail Google Adwords and Facebook Ads are hyper-competitive, so unless your company has an advantage, such as a strategic business advantage like Booking.com, it’s easy for competition to respond. Source: Hotel Marketing SEM: Why traditional growth strategies fail
Is the hotel commission model on borrowed time? Marriott’s move to reduce commissions on group bookings is clearly a disruption – and forces much-needed change in the meetings industry. Are we witnessing the end of third-party commissions? Source: Hotel Marketing Is the hotel commission model on borrowed time?
What corporate travel is saying about Marriott’s commission cut The news that Marriott International will reduce groups and meetings commissions from 10% to 7% sent some in the corporate travel community reeling, while others said they had known it was only matter of time. Source: Hotel Marketing What corporate travel is saying about Marriott’s commission cut
Sabre adds new lodging content Sabre entered agreements with Bedsonline, Travelbound and the Expedia Affiliate Network to make their content available in the new Sabre Content Services for Lodging. Source: Hotel Marketing Sabre adds new lodging content