Up to 80% of last-minute hotel bookings are now made on mobile devices Criteo’s latest Travel Insights Report reveals the increasing influence of mobile shopping in the travel industry. The majority of mobile traffic and bookings comes from travelers looking to get away on a whim, so the convenience of online and apps helps drive this change. Source: Hotel Marketing Up to 80% of last-minute hotel bookings are now made on mobile devices
Amex: Optimistic outlook for business travel in 2018 Amex GBT says demand for business travel started the road to recovery last year and is expected to continue growing over the next 12 months. Notable gains are predicted in Europe and Asia, with China and India’s economy leading the way. Source: Hotel Marketing Amex: Optimistic outlook for business travel in 2018
Weak dollar a magnet for inbound global travelers The weakening U.S. dollar might contribute to a boost in international travel spend. That could present an ADR opportunity for hoteliers in some U.S. markets. Source: Hotel Marketing Weak dollar a magnet for inbound global travelers
McKinsey & Co. on why digital strategies fail Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. Source: Hotel Marketing McKinsey & Co. on why digital strategies fail