Hyatt realigns corporate leadership team, eliminates Global CMO position

Hyatt realigns corporate leadership team, eliminates Global CMO position The key changes, expected to be completed in the second quarter of 2018, include the formation of a new commercial services portfolio at the Executive Committee level that will combine guest and customer engagement functions under a new chief commercial officer position. Source: Hotel Marketing Hyatt realigns corporate leadership team, eliminates Global CMO position

Why marketers need to focus on the “big picture” of traveler engagement

Why marketers need to focus on the “big picture” of traveler engagement The traveler path to purchase has never been a simple one, but as most travel marketers know, it’s becoming even more complex as newer channels such as mobile, social media, video, and online reviews play bigger roles in the discovery process. Source: Hotel Marketing Why marketers need to focus on the “big picture” of traveler engagement