Direct bookings continue despite safety fears Results of a new Concur study reveal than half of business travellers know that not booking through company channels can affect their safety but a majority still book outside. Source: Hotel Marketing Direct bookings continue despite safety fears
Amazon wants more hotels to provide Alexa voice-powered services At Amazon Web Services re:Invent conference in Las Vegas, the company highlighted examples of Amazon Echo and Echo Dot devices in U.S. hotels, citing that there will be more support for enabling voice services for hotels. Source: Hotel Marketing Amazon wants more hotels to provide Alexa voice-powered services
Most U.S. consumers still rely on travel agents Despite the rise of OTAs, mobile apps, and other digital booking tools, a recent Travelport survey of U.S. travelers found that a majority “are still highly dependent on advice from travel professionals.” Source: Hotel Marketing Most U.S. consumers still rely on travel agents
J.D. Power rates guest satisfaction of hotel loyalty programs A key driver of hotel loyalty member satisfaction is having a diverse portfolio of reward options, according to the J.D. Power 2017 Hotel Loyalty Program Satisfaction Study. Source: Hotel Marketing J.D. Power rates guest satisfaction of hotel loyalty programs