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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Goodnight room: Hotels and resorts put focus on sleep

Goodnight room: Hotels and resorts put focus on sleep Beyond providing amenities such as blackout shades, high-end pillow-top mattresses and soothing lights, some hotel companies are putting a new wrinkle on wellness-oriented goods and services by touting programs designed to ensure that guests get sufficient sleep. Source: Hotel Marketing Goodnight […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How travel metasearch is changing

How travel metasearch is changing The current metasearch model, which simply pushes travelers to another site after shopping seems simply unsustainable. Four major forces are pushing it out of the uneasy equilibrium it had built. Source: Hotel Marketing How travel metasearch is changing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia’s new CEO on the challenges ahead

Expedia’s new CEO on the challenges ahead Mark Okerstrom spoke with Travel Weekly about some of Expedia’s biggest challenges and opportunities like competing with Booking.com. Source: Hotel Marketing Expedia’s new CEO on the challenges ahead

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Trivago bought an AI startup that eased peoples’ fears about giving up data

Trivago bought an AI startup that eased peoples’ fears about giving up data The hotel search engine acquired the German machine-learning startup Tripl, which harnesses users’ social media activity to make recommendations. Source: Hotel Marketing Trivago bought an AI startup that eased peoples’ fears about giving up data

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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