How to leverage user-generated content for travel metasearch A few travel brands have already started employing their audiences by adopting user-generated content into their online advertising, specifically on social media sites like Facebook, Instagram, and Snapchat. Source: Hotel Marketing How to leverage user-generated content for travel metasearch
Hotelbeds Group reveals new structure The integration of Tourico Holidays and GTA into Hotelbeds Group has led to a wide-ranging management shake-up. Source: Hotel Marketing Hotelbeds Group reveals new structure
Business travel will be disrupted by advancements in artificial intelligence and machine learning Companies are striving to harness emerging technologies to enhance operational efficiencies in travel and expense management while delivering unparalleled user experience. Source: Hotel Marketing Business travel will be disrupted by advancements in artificial intelligence and machine learning
How the composition of RevPAR growth impacts changes in profits It has long been believed that the efficiency of hotels to convert revenue to profits is enhanced when ADR growth comprises more than half of the RevPAR gain. However, in recent years, we have seen a departure from this long-held belief. Source: Hotel Marketing How the composition of RevPAR growth impacts changes in profits