OTAs reach maturity in the west As the global online travel market reaches a turning point, what lies in store for all players, from global to local? Source: Hotel Marketing OTAs reach maturity in the west
Italy regulator fines online travel agents for unfair practices Italy’s Antitrust Authority has fined six online travel agencies more than 4 million euros for unfair practices and violating consumer rights, the Italian regulator said in a statement. Source: Hotel Marketing Italy regulator fines online travel agents for unfair practices
Expedia surpasses TripAdvisor in social media conversations To help brand marketers for OTAs and other top travel sites better understand what consumers are saying in both their online and offline worlds, Engagement Labs has released its latest TotalSocial rankings of the top-performing OTA brands in the U.S. Source: Hotel Marketing Expedia surpasses TripAdvisor in social media conversations
How to leverage user-generated content for travel metasearch A few travel brands have already started employing their audiences by adopting user-generated content into their online advertising, specifically on social media sites like Facebook, Instagram, and Snapchat. Source: Hotel Marketing How to leverage user-generated content for travel metasearch