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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Forrester: Virtual Reality is not yet ready for marketers

Forrester: Virtual Reality is not yet ready for marketers Eventually, VR can transform the nature of advertising, social networks, the way intelligent agents work, travel and many other arenas. But that marketing future is not here yet. Source: Hotel Marketing Forrester: Virtual Reality is not yet ready for marketers

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

New Cornell report highlights value of hotel amenities

New Cornell report highlights value of hotel amenities A new report from Cornell University’s Center for Hospitality Research suggests a return on investment analysis to determine which amenities are the best ones to offer. Some amenities are great at attracting first-time guests, while others have a significant impact on generating […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel revenue managers say they want a revolution

Hotel revenue managers say they want a revolution A survey of 381 hotel revenue managers worldwide by Cornell University finds a surging interest in seeing the biggest possible picture of what’s happening at their properties transactionally. Source: Hotel Marketing Hotel revenue managers say they want a revolution

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Unlocking a hotel innovation strategy

Unlocking a hotel innovation strategy How do top hoteliers think, tinker with and discover a more innovative, personalized and memorable customer experience? Ecole hôtelière de Lausanne has analyzed several disruptively innovative approaches from leading hotels. Source: Hotel Marketing Unlocking a hotel innovation strategy

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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