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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Online travel prepares for long road

Online travel prepares for long road One of the key challenges for OTA is that mobile shopper monetizes at less than a third of a desktop shopper. With mobile accounting for more than 40% of hotel shoppers, OTAs are driving more traffic to a channel where they’re making less money […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Carloson Wagonlit CEO shares more details on RoomIt

Carloson Wagonlit CEO shares more details on RoomIt With its new RoomIt service, Carlson Wagonlit is bringing together traditional TMC type of content, such as corporate associated rates and retail rates through deals with Booking.com and Expedia. Source: Hotel Marketing Carloson Wagonlit CEO shares more details on RoomIt

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Cost controls drove hotels’ profit growth in 2016

Cost controls drove hotels’ profit growth in 2016 U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth. However, by limiting the growth in operating expenses to just 1.6 percent, hotels were able to extract a 3.7 percent increase […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Customers aren’t quite where hotel brands want them to be

Customers aren’t quite where hotel brands want them to be Building up brand loyalty to the point where customers are minded to book direct through a chain’s app is a twin challenge that will require hotels to significantly change customer behaviour. Source: Hotel Marketing Customers aren’t quite where hotel brands […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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