Why marketers need to focus on the “big picture” of traveler engagement

Why marketers need to focus on the “big picture” of traveler engagement The traveler path to purchase has never been a simple one, but as most travel marketers know, it’s becoming even more complex as newer channels such as mobile, social media, video, and online reviews play bigger roles in the discovery process. Source: Hotel Marketing Why marketers need to focus on the “big picture” of traveler engagement