Why marketers need to focus on the “big picture” of traveler engagement The traveler path to purchase has never been a simple one, but as most travel marketers know, it’s becoming even more complex as newer channels such as mobile, social media, video, and online reviews play bigger roles in the discovery process. Source: Hotel Marketing Why marketers need to focus on the “big picture” of traveler engagement
What investors want to see from TripAdvisor in 2018 Here’s a rundown of what investors will be looking for this year as TripAdvisor attempts to get its groove back. Source: Hotel Marketing What investors want to see from TripAdvisor in 2018
OTAs reach maturity in the west As the global online travel market reaches a turning point, what lies in store for all players, from global to local? Source: Hotel Marketing OTAs reach maturity in the west
Italy regulator fines online travel agents for unfair practices Italy’s Antitrust Authority has fined six online travel agencies more than 4 million euros for unfair practices and violating consumer rights, the Italian regulator said in a statement. Source: Hotel Marketing Italy regulator fines online travel agents for unfair practices