Increased media fragmentation could potentially break Google’s hold on travel advertising

Increased media fragmentation could potentially break Google’s hold on travel advertising Expedia’s new CEO Mark Okerstrom thinks the emergence of artificial intelligence, voice-based digital assistants, and chatbots could provide the fragmentation that would weaken Google’s dominance in online travel advertising. Source: Hotel Marketing Increased media fragmentation could potentially break Google’s […]

→ more
Categories: Marketing Articles
Posted by