How travel companies can adopt micro-moments for better content By creating content resources and environments for users to discover, research, and plan their holidays, you’ll naturally attract links from travel news sites and online publications. Source: Hotel Marketing How travel companies can adopt micro-moments for better content
GBTA launches podcast exploring business of travel The Global Business Travel Association has launched a weekly podcast called The Business of Travel, which features industry experts and thought leaders exploring a range of key issues affecting the business travel industry. Source: Hotel Marketing GBTA launches podcast exploring business of travel
Travel and automotive industries are keeping native ad spend alive While the automotive industry kept its top spot, travel has landed the No. 2 position, mostly due to a 519 percent jump for airlines and a 222 percent increase for hotels. Source: Hotel Marketing Travel and automotive industries are keeping native ad spend alive
Google lab works on corporate travel product PhocusWire has learned that Google’s Area 120 – an internal incubator, where teams tinker with early stage experiments – works on a new product codenamed “Yondo,” which targets corporate travel, in particular employees working for small businesses. Source: Hotel Marketing Google lab works on corporate travel product