TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews We now live in an era where so-called citizen reviews are decisive, where what online travel agents like to call ‘user-generated content’ is more important than any other factor in making our travel purchasing decisions. Source: Hotel Marketing TripAdvisor & Co. have revolutionised travel, but how much can you really trust online reviews
How travel companies can adopt micro-moments for better content By creating content resources and environments for users to discover, research, and plan their holidays, you’ll naturally attract links from travel news sites and online publications. Source: Hotel Marketing How travel companies can adopt micro-moments for better content
GBTA launches podcast exploring business of travel The Global Business Travel Association has launched a weekly podcast called The Business of Travel, which features industry experts and thought leaders exploring a range of key issues affecting the business travel industry. Source: Hotel Marketing GBTA launches podcast exploring business of travel
Travel and automotive industries are keeping native ad spend alive While the automotive industry kept its top spot, travel has landed the No. 2 position, mostly due to a 519 percent jump for airlines and a 222 percent increase for hotels. Source: Hotel Marketing Travel and automotive industries are keeping native ad spend alive