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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotel giants insist booking direct is the superior option

Hotel giants insist booking direct is the superior option The hotel companies responded to a Piper Jaffray study that found travelers often have a better chance finding lower hotel prices on OTAs and travel search sites than on the hotels’ own websites. Source: Hotel Marketing Hotel giants insist booking direct […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Trivago joins rivals in offering hotels a rate-shopping tool

Trivago joins rivals in offering hotels a rate-shopping tool The tool taps the company’s pool of data on rate-setting trends in local markets to help hotel general managers and revenue managers forecast pricing trends. Source: Hotel Marketing Trivago joins rivals in offering hotels a rate-shopping tool

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia boss on the new breed of disrupters

Expedia boss on the new breed of disrupters Mr Khosrowshahi’s latest obsession is voice search, and he has several types of voice assistants at home. He imagines how one day voice search could replace the current system of ticking boxes and filling in airport codes on a website to book […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

SnapTravel raises $8 million for a hotel booking service that works over chat

SnapTravel raises million for a hotel booking service that works over chat Chatbots haven’t yet become breakout hits, as a group. But that hasn’t stopped investors from pouring in $8 million into a hotel booking startup called SnapTravel, which lets users find and book rooms via SMS texts and Facebook […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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