Google analysis for STA Travel lifts lid on online to offline conversions The results of a Google Analytics 360 study found 40% of web users who came through organic search contributed to online-to-offline conversions. The figure for paid search ads was 22%. Source: Hotel Marketing Google analysis for STA Travel lifts lid on online to offline conversions
The hotel of the future is coming With the hotel of the future, anything and everything is on the table as brands look to differentiate themselves in the $164 billion U.S. lodging industry. Source: Hotel Marketing The hotel of the future is coming
Orbitz hacked An Orbitz data breach that occurred on a legacy booking platform and a partner’s platform last year impacted approximately 880,000 payment cards, the OTA said on Tuesday. Source: Hotel Marketing Orbitz hacked
Hotel brands accused of manipulating search results According to a new class-action lawsuit, hotel chains reached an agreement not to compete with each other for consumers shopping for hotel rooms online, creating an illegal scheme that prevents OTAs from bidding on their branded keywords. Source: Hotel Marketing Hotel brands accused of manipulating search results